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Position : Digital Marketing Manager
Salary : $1,800 - $2,500 AUD a month
Working Hours & Conditions :Â Australian Hours
Holidays :Â Public holidays in AU
Role Overview
We are looking for a proactive and organised Digital Marketing & Administrative Managerto take ownership of the companyâs digital marketing activities while also providing general administrative support across the business.
This role is ideal for someone who enjoys a combination of creative marketing, lead generation, customer engagement, and operational administration. The successful candidate will play a key role in helping the business grow its online presence while ensuring administrative processes remain efficient and organised.
Key Responsibilities
Digital Marketing Management (Primary Focus)
- Manage and grow the companyâs social media presence across relevant platforms- Develop and maintain a consistent content calendar and posting schedule- Plan, create, and optimise both organic and paid social media campaigns- Monitor campaign performance and provide recommendations for improvement- Ensure all advertising activities remain transparent and accessible to business owners
Lead Generation & CRM Management
- Manage and maintain CRM records and customer databases- Support lead generation campaigns across social media and digital channels- Track enquiries, leads, and customer interactions through the sales pipeline- Assist with follow-up activities and lead nurturing processes via email CRM- Generate reports on lead activity and marketing performance
Website Management
- Update website content, images, project portfolios, and service information- Ensure website information remains accurate and current- Support SEO and website optimisation initiatives where required- Coordinate website improvements with external providers if necessary
Graphic Design & Advertising
- Create graphics, promotional materials, and digital marketing assets- Design and manage social media advertisements and campaign creatives- Maintain brand consistency across all marketing channels- Assist with promotional campaigns, brochures, and sales materials
Administrative Support
- Perform general administrative tasks to support day-to-day business operations- Data entry and maintenance of company records and databases- Assist with document preparation, filing, and organisation- Support scheduling, customer communications, and operational administration- Help maintain accurate and organised business systems
Tools & Systems
- Facebook & Instagram- Meta Ads Manager- CRM systems (TBC)- Website CMS platforms- Canva or similar design tools- Microsoft Office / Google Workspace
- Proven experience in digital marketing and social media management- Experience running both organic and paid social media campaigns- Strong understanding of CRM systems and lead management
Website Updates / CMS Skills
- Graphic design skills using Canva or similar tools- Excellent organisational and administrative abilities- Strong communication and attention to detail
Desirable
- Experience working in construction, home improvement, trades, or related industries- Experience creating marketing reports and campaign analysis- Familiarity with automation and workflow tools
Additional Information
- This is a hybrid role combining digital marketing and business administration- Strong emphasis on transparency, ownership, and accountability across marketing activities- Opportunity to make a significant impact on lead generation and business growth- Ideal for a versatile all-rounder who enjoys both creative marketing and operational support tasks
Ideal Candidate
You are a self-starter who can confidently manage digital marketing initiatives while also stepping in to support the broader needs of the business. You are equally comfortable creating ad campaigns, updating a CRM, designing marketing assets, and handling administrative tasks that keep the business running smoothly.
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